Victoria’s Secret Fashion Show 2025 has become the latest chapter in one of the biggest fashion-and-pop-culture spectacles. The show that was a must-see TV event for many years is making a comeback after its cancellation in the late 2010s, and the 2025 season marks a year after the reboot.
This guide will tell you where to watch Victoria’s Secret Fashion Show 2025, what to expect from the production, and provide a brief history of the long-running runway show.
Where to Watch Victoria’s Secret Fashion Show 2025
The 2025 season of the Victoria’s Secret Fashion Show was a major live-streaming event that saw the highest number of views since the show’s early 2000s heyday. Nevertheless, the show was not available on traditional linear TV, as it used to air on networks during the early morning hours before going on to prime time slots. Instead, Victoria’s Secret Fashion Show 2025 was available on the following platforms:
Prime Video: The show’s home on Prime Video means that it was available to Prime Video subscribers, as well as those who signed up for cheaper monthly plans with access to the service. Prime Video provides an option for everyone from budget-conscious viewers to those willing to pay more for a better viewing experience.
YouTube, TikTok, Instagram: The show was available on the social media platforms’ feeds, with highlights and full replays available to all users.
Victoriassecret.com: The brand’s website saw the show’s content, including recap segments and shoppable looks.
When Was the 2025 Victoria’s Secret Fashion Show?
The 2025 season of the show took place in New York City on October 15th, 2025. The Pink Carpet pre-show started at 6:30 pm ET (3:30 pm PT), with the runway show beginning at 7 pm ET (4 pm PT). Like the 2024 season, this year’s show was not scheduled for linear TV. Instead, it was a streaming-and-social-media-heavy event, with the brands focusing on engagement with the audience rather than traditional TV ratings.
What Was Special About the 2025 Show?
The 2025 season of the fashion show built on the momentum of the previous year, which marked the comeback of the Victoria’s Secret Fashion Show after a six-year hiatus. The 2025 Victoria’s Secret Fashion Show was notable for a combination of some of the 2000s-era staples and an increasing focus on diversity and inclusivity in casting. Below are the major developments and updates that made the 2025 show memorable:
Returning stars: The 2025 Victoria’s Secret Fashion Show saw some of the most recognizable faces from the early 2000s, as well as new models making their runway debuts. This mix was characteristic of the 2024 show as well, as it was the show’s goal to appeal to fans of the early seasons while updating the cast for modern viewers’ expectations.
Historic casting: The 2025 show broke new ground in the Victoria’s Secret’s history, with a professional athlete appearing on the runway for the first time ever. The entertainment press has been full of think pieces and reactions about this development, which was yet another step in diversifying the show’s talent pool. While athletes have made appearances in the show and the brand’s ads, this was the first time ever for a runway spot.
Staple music performances: The performances by popular music stars were another staple of the Victoria’s Secret Fashion Show 2025, with the tradition being continued from earlier seasons. Similar to other major runway shows, the musical performances were central to the spectacle, with stars filling in for the usual catwalk shows.
Relaunch momentum: The Victoria’s Secret Fashion Show 2025 continued the updates and changes introduced in the 2024 show, which saw the label’s most sweeping rebrand in recent history. The changes to the VS Fashion Show were necessary due to body diversity and inclusivity criticism of the past seasons. In addition, the 2025 show continued to update the show’s look and feel to make it suitable for a modern audience.
A Brief History of the Show’s Format
To understand why the VS Fashion Show’s 2024 and 2025 seasons were called a “reboot” and “comeback,” it is important to review the early history of the show. VS Fashion Show used to be a major televised event, with the shows’ early episodes taping in New York City and airing in first-run syndication on local TV stations nationwide.
This format made the show accessible to a lot of viewers, but it did not gain true national recognition until it started airing on major networks. Around the turn of the millennium, VS Fashion Show 2000 marked the beginning of the series becoming a major star-making spectacle.
The show was known for its “Angels,” a group of elite models that were both the face of Victoria’s Secret and the show’s regular cast. The Angels would continue to represent the label in the show’s subsequent seasons, gaining fame and fortune as they became some of the most recognizable supermodels in the world.
VS Fashion Show was a groundbreaking concept when it launched; nevertheless, it eventually became a victim of its own success. The show’s production had to change in response to rising viewer expectations,
which led to increasingly extravagant sets, production values, and special effects that pushed the show into the realm of entertainment. Moreover, as the show was gaining new audiences all the time, the showrunners had to find ways to update the product to continue engaging millennial and Gen Z’ers.
Why Was the Show Cancelled?
While the 2024 season of Victoria’s Secret Fashion Show was a massive hit, with millions of viewers tuned in to watch the spectacle, the show was cancelled in the late 2010s. There were many factors contributing to the decision, most of which were related to VS’s efforts to update its image and meet the rising expectations of both viewers and the press. Some of the reasons for the cancellation include:
VS’s commitment to body diversity and inclusivity meant that a lot of the traditional runway showcasting had to change.
The show was no longer able to meet the growing demands of critics and viewers who wanted more representativeness from the cast.
In addition to changes in public opinion, the show was also negatively impacted by a shift in viewing habits, with fewer and fewer viewers choosing to watch network TV. This, combined with a dip in ratings around the time of the show’s cancellation, led to VS’s decision to cancel the runway show.
However, the brand was still committed to providing an entertaining product for its customers, and the decision was made to reboot the show and release it in 2024.
Common Format for the Show’s Seasons
Although the show has gone through a major update since 2024, its core structure has remained the same. The Victoria’s Secret Fashion Show typically consists of the following segments:
Pink Carpet: Similar to a red carpet event, the show’s Pink Carpet segment is a pre-show interview segment with the cast and celebrity guests. This segment usually airs separately from the main show in order to promote it on other platforms and maximize reach.
The Runway Shows: The shows are split into multiple segments with different looks, music performances, and set designs to keep the production visually engaging.
Musical Performances: Similar to the main show segments, the Victoria’s Secret Fashion Show typically includes musical numbers in between runway segments, with major performers filling in for the usual cast.
Behind-the-Scenes Content: This type of content is commonly used on social media and other platforms in the days leading up to the show, as well as during and after the event.
Is it Possible to Watch the Show Again?
Since the show was available on Prime Video, it is possible to watch it on demand, as well as view social media’s highlights. This is a major difference between the show’s current iteration and the early 2000s, when it only aired once on linear TV and could not be rewatched easily.
Nevertheless, there are plenty of YouTube videos, TikTok videos, and Instagram posts that capture the best of the show for those who want to view it outside of linear TV or streaming services.
Can I Watch the Show Again in 2026?
While the Victoria’s Secret Fashion Show does not always have a season every year (it had a six-year hiatus between 2018 and 2024). The show’s return in 2024 and 2025 suggest that the brand intends to maintain this as an annual event.
For updates on the 2026 season, it is recommended to follow the brand on social media and bookmark the website, as both will provide the most up-to-date information on the next show. As previously mentioned, the 2024 season’s announcement was a major media event, suggesting that the show’s return is always a major event for the brand.
Tips on Hosting a VS Fashion Show Watch Party
If you intend to host a VS Fashion Show watch party, then it is important to use some of the brand’s signature aesthetic and style. Here are some tips on hosting a memorable watch party.
The theme for VS Fashion Show watch parties typically revolves around the brand’s pink, white, and black color palette. In terms of food, consider having a grazing board or finger foods, as heavy courses might be uncomfortable to eat while watching the show.
As for the clothing, you can go as far as a pink slip dress and black heels or keep it casual in some comfortable Pajamas. It is also important to host the event on the biggest screen you have, as the magic of VS Fashion Show is in its set design and effects.
Moreover, it is a good idea to time your snack breaks in between runway segments and music performances, as those typically only last a few minutes. Lastly, consider making a bingo card with the show’s predicted performers, returning models, or musical numbers.
Many social media users make similar bingo cards for the show, which is a fun way to engage with the content in real-time.
VS’s Angels and What Became of Them
One of the most notable parts of the VS Fashion Show’s history is the Angels, a group of supermodels that represented the brand in the runway show and its advertising campaigns. The Angels existed as a formal group until VS decided to reboot its marketing campaign in recent years.
This decision has been regarded as a part of a general push towards diversity and inclusivity in the company’s image. The Angels used to be one of the show’s main selling points, as well as the most coveted jobs in the modeling world.
However, this status was also a disadvantage, as the Angels’ careers were highly dependent on their ability to maintain the brand image. Moreover, the VS Angels’ presence in the media was extensive, often overshadowing the company’s wider offerings. With the VS Fashion Show’s cancellation in the late 2010s and the rebrand in recent years, the Angels’ roster has changed dramatically.
The 2024 season of the show has not formally announced the Angels, with the majority of the cast being different compared to the 2000s. The changes have been met with mixed reactions from the public and the press, with some criticizing the lack of a recognizable cast and others praising the show’s new direction.
Viewership and Reception Compared to the Show’s Peak
At its peak in the mid-2000s to the mid-2010s, the Victoria’s Secret Fashion Show was true appointment viewing in more ways than one – it aired as a primetime cable special and drew large television audiences that the networks were happy to report on in their quarterly press releases.
This makes it difficult to compare directly to the current streaming-viewing figures, as Prime Video doesn’t report figures in the same way that linear TV networks traditionally would, and the show’s reach is fragmented across a live stream, a video on demand, and dozens of social media clips shared by the models, singers, and brands involved.
What can be said is that both the 2024 and 2025 Victoria’s Secret Fashion Shows generated significant social media engagement around the time of their respective broadcasts, in particular for the runway looks, musical performance segments, and casting announcements.
Reviews in the entertainment press have generally been positive, focusing on the return of the show to cultural consciousness, if not quite to the television-viewing figures of the previous peak years.
How Casting Works
While Victoria’s Secret has never officially disclosed the inner workings of their casting process, the general consensus based on interviews with models who have walked the VS show is that it is a combination of internal and external resources.
For the 2024 and 2025 shows, the focus was more on diversity in terms of body type, age, and background than ever before in the history of the brand, in order to reflect the broad customer base that Victoria’s Secret’s parent company has now. In particular, the show has seen a marked increase in athletes, businesswomen, and other notable figures outside of the typical runway modeling sphere in recent years.
The 2025 show in particular marks a sharp break from the past, as it has not only featured a number of non-Angel models, but also has begun to cast outside of the runway modeling industry almost entirely in some cases.
Comparison to Other Major Televised Fashion Events
Compared to other major televised fashion events, the Victoria’s Secret Fashion Show occupies a fairly unique space, as it is not quite the red carpet-focused Met Gala or an industry-focused runway show of traditional fashion week, but instead is a hybrid concert special meant to drive sales for the brand.
While the Met Gala, in particular, frequently draws celebrities who might not be considered “serious” by the traditional fashion world, the VS show actively courts both fashion heavy hitters and mainstream pop icons in equal measure.
This reflects the brand’s status as a purveyor of luxury items with a mass-market appeal in general, and the 2025 show is no different in that regard – the show’s production values are undeniably high, but it ultimately exists as a marketing tool for Victoria’s Secret’s parent company to promote their products.
The Show’s Global Reach
While the 2025 Victoria’s Secret Fashion Show is still firmly focused on the American audience, the brand’s reach is considerably international, both because of the ubiquity of the social media platforms powering the show’s online distribution as well as the international retail footprint of Victoria’s Secret’s parent company.
Unlike the early days of VS shows that had only started to appear on linear TV, the free YouTube, TikTok, and Instagram streams are available to a much larger international audience than a traditional TV network’s feed. In practice, that means that the current VS show’s online distribution has better global reach compared to its early 2000s predecessor, which was primarily a domestic show for the most part.
The Show’s Cultural and Commercial Role
It bears reminding that the Victoria’s Secret Fashion Show was, and still is to this day, a marketing tool first and foremost. The brand frequently sells out of the looks worn by the show’s models almost immediately following the broadcast, with entire collections often being launched on the brand’s website simultaneously with the show’s debut on Prime Video.
This dual function as both a marketing tool and an entertaining product for consumers has defined much of the show’s evolution over the years, both in terms of the production values as well as the show’s format, which has changed dramatically since the early days of the millennium.
In particular, the rise of social media shopping as a means of discovery and purchase has changed the way the VS show approaches its core mission of selling products, as its relationship to traditional television has been complicated by the sheer amount of content now available to the public at any given time.
Tips for First-Time Viewers
If you haven’t seen the Victoria’s Secret Fashion Show before and are debating whether to watch the live stream or the replay, here are some tips to consider. First of all, it is best watched on the largest screen available, as the production values of the show are very high and the use of special effects in its set design is considerable.
Secondly, since musical performance is a large part of the show, be prepared to watch a lot of it if you’re only somewhat interested in the fashion, as the song-and-dance numbers are interspersed throughout the runway presentations rather than having a dedicated concert segment.
And finally, if you’re watching the free YouTube/TikTok/Instagram re-broadcasts, be aware that they might differ slightly from the main Prime Video feed, as they are technically a different production from the main show.
For viewers who are only interested in specific segments of the show, such as a specific musical performance or the looks worn by a particular group of models, all of the above-mentioned viewing options offer a convenient way to jump to different segments after the fact – the Prime Video version is fully browseable, while the YouTube, TikTok, and Instagram versions are segmented and easy to navigate through.
Frequently Asked Questions
Is the Victoria’s Secret Fashion Show free to watch? Yes, if you watch it on YouTube, TikTok, or Instagram. Prime Video requires an active Prime subscription, although most people will get a free trial included with their membership anyway.
How long is the show? As of the 2024 and 2025 shows, the main show is about 45-50 minutes long, not counting the separate Pink Carpet pre-show.
Who directed the 2025 Victoria’s Secret Fashion Show? The 2025 Victoria’s Secret Fashion Show was directed by Adam Selman.
Is the show still tied to the lingerie sales? Yes, the show still serves as a marketing tool for the brand, with the looks worn by the models being available on the VS website and Amazon during the 2025 show’s run.
Will there be another Victoria’s Secret Fashion Show? Yes, as of now, there are expectations for another annual show, following the 2024 and 2025 presentations. However, it is too early to confirm either way, so it’s best to follow Victoria’s Secret’s official accounts for news about the 2026 season.
How is the show different now compared to the 2000s/2010s? The biggest differences between the current VS show and the one that used to air on TV in the early 2000s-mid 2010s are in casting, streaming availability, and a more diverse spread of models reflecting a wider range of body types and backgrounds.
Are the musical performers any different from year to year? Yes, the same applies to the performers, who are usually announced a few months ahead of the show’s broadcast, although there are some recurring names.
Can I buy what the models are wearing? Some of the looks are available for purchase on the Victoria’s Secret website immediately following the show, although some are special one-of-a-kind pieces designed exclusively for the runway.
Final Thoughts
The 2025 Victoria’s Secret Fashion Show is yet another sign that the storied lingerie brand is firmly back on the cultural map, having retained the appeal that made it so desirable for years to come.
It’s still appointment viewing, as evidenced by the live stream on October 15 that has been running ever since, but Prime Video’s version of the broadcast is the definitive one to watch the show in its entirety if you have a Prime membership.
On the other hand, people who only want to watch the show on YouTube, TikTok, or Instagram can do so for free without any subscription, and either way, everyone can experience the magic of the 2025 VS Fashion Show.
With two consecutive years of successful relaunch shows under its belt as well as several seasons that continue to draw decent numbers of viewers on social media, the VS show appears to have regained its position as an annual cultural touchstone, albeit one that has changed significantly from the early 2000s to today.
The brand is still going strong despite having to adapt to the new reality of streaming media and shifting consumer preferences, and the latest installment of the VS Fashion Show proved it yet again.
